“Haritah”

exhibited at and created for Regent’s University London

“Haritah” is a series of four artworks: “Cultivating Possibility,” “Symbiosis,” “Transformation” and “Connection.”

Mekhala drew inspiration from Blue Pottery, a traditional Indian craft native to Jaipur, to distill the Regent’s promise and brand values into a series of artworks and visually represent what the University promises to provide to its students. The artworks below feature narratives written by Saatwik Maheshwari.

“Haritah” is on display at the Knapp Gallery at Regent’s University London from 5th September 2024 to mid-October 2024.

Cultivating Possibility

Regent's University London's steadfast aim of cultivating possibility is achieved by harnessing the power of symbiosis through the rich relationships between students, pushing them towards transformation, and providing them with global, real-world professional connections.

Mekhala depicts this voyage of cultivation through three phases of an intricately-drawn flower growing and reaching maturity.

This is representative of the change students witness in themselves from when they set foot in Regent's to when they graduate with a Regent's degree, well-equipped for cultivating possibility on their own.

Symbiosis

Regent’s has students from over 140 countries.

Through this cosmopolitanism, Regent's harnesses the power of symbiosis by bringing together a tight-knit, multicultural student community.

Mekhala, who hails from India, represents this idea of symbiosis with a coexisting play of organic and geometric elements - with the flower being the organic element, and the diamond being its geometric counterpart.

While essentially, these elements are different in their nature, they achieve a harmony when they coexist, much like the students at Regent's, whose student journeys in London are enriched by way of their multicultural peers.

Transformation

Driving transformation is one of Regent's' core philosophies. The students at Regent's are encouraged to transtorm aspects of their knowledge, their worldview, and their personalities.

Mekhala visualises this idea of transformation by keeping the core characteristics of an intricately-patterned square intact, but changing the angle to transform it into a diamond.

This represents the fact that Regents not just respects, but celebrates, the individuality of each of its students, and pushes them to polish and transform themselves both personally and professionally, while emboldening them to do so in line with their own core values.

Connection

Regent's strives to ensure that its students graduate with invaluable, real-world connections - both personal and protessional.

Mekhala showcases this idea of connection by building on Gestalt's Law of Closure, which suggests that even if there is a break in an object, we are inclined to perceive the object as a whole by connecting the dots.

Here, the unique artwork pushes the viewer to form a connection between the distinct lines to visualise a complete square - similar to how a Regent's education instills in students the ability to establish industry connections.

“While this is my first branding project, I am keen on helping more brands communicate their values and brand DNA to their visually-inclined audiences.”

— Mekhala Moholkar

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